Golf is a game of repetition. Anyone who wants to improve it spends hours on the driving range without ever knowing for sure whether that time is actually making a difference in their game. That’s exactly where ScratchIQ comes in.

ScratchIQ is a Swiss golf app that analyzes a player’s swing and uses that data to identify a clear training focus: the one thing worth working on right now, along with the right exercise to go with it. Instead of a flood of numbers, the player receives an easy-to-understand recommendation and can track how their game develops over the course of the season. Record, understand, improve.

The app is designed to complement lessons with a golf instructor. Lessons take place only a few times a year; ScratchIQ supports players in the time in between and allows them to share recordings and analyses with their own pro.

ScratchIQ is developed in Switzerland, using Swiss data and Swiss infrastructure, for players ranging from ambitious beginners to those with low handicaps.

The pilot phase begins in January 2027, followed by the market launch in March 2027 for iOS and Android.